Dropbox, which now has 300 million users and more than 500 employees, is seven years old and still growing so fast that it needed to lease a second building in San Francisco's South of Market district in February. It is just as naive to call Dropbox a cloud storage company nowadays as it is to call Apple a phone maker or Google a search engine. Do it well enough and that user just might become a dedicated Dropbox customer. What's changed is the surface area of what needs to be designed," says Gentry Underwood, the company's head of design and the co-founder of Orchestra, the 13-person team that Dropbox purchased for a reported $100 million in March 2013 to acquire Mailbox.Ī year and a half later, Mailbox's core principles have become one of Dropbox's flagship strategies for solving problems: use a dedicated solution, in app form, to tackle an issue like email that every modern Web user finds at least occasionally painful, often more than occasionally. "Design has always been a big part of Dropbox. At Dropbox, every stroke of design has a greater function to serve, the end being an ever more attractive service that nudges its way closer to the center of your digital life, starting with your files.
Mailbox dropbox software#
Designing both a way to help the beta spread organically while somewhat gamifying how the software learns about us fits in with the company's culture. As each token is doled out to Mailbox desktop users, the behavior that earned it will inform, alongside concrete user feedback, the way the app is tweaked before its final release. Yet in betacoins, the online storage company is also able to embed a feedback mechanism we won't even know is there. The idea is an evolution of the email service's original rollout roadmap, which involved a waiting list for iOS users to help Mailbox scale as more than 1.5 million people hopped in line in the spring to discover what all the fuss was about.
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Every current user of the iPhone and Android Mailbox app gets one betacoin invite, but completing certain tasks - like achieving the zen-like state of "inbox zero" - nets you more. When Dropbox's product design team begins rolling out the desktop version of its email application Mailbox on Tuesday, the software will come with an experiment packaged in playfulness.Ĭalled a betacoin, the anthropomorphic token equipped with eyes and a cartoony smile will let you pass the desktop beta of Mailbox onto a friend. Dropbox's Mailbox for desktop beta opens to the public on Tuesday.
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